About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

WITobaccoCheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit WITobaccoCheck.org.

Wisconsin Data

January through September

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Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 1858
Sales: 217 (11.7%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 0 0 0%
Ashland County 23 2 8.7%
Barron County 38 2 5.3%
Bayfield County 19 4 21.1%
Brown County 127 12 9.4%
Buffalo County 0 0 0%
Burnett County 0 0 0%
Calumet County 21 5 23.8%
Chippewa County 0 0 0%
Clark County 5 0 0%
Columbia County 29 3 10.3%
Crawford County 0 0 0%
Dane County 158 6 3.8%
Dane County - City of Madison 0 0 0%
Dodge County 31 2 6.5%
Door County 34 10 29.4%
Douglas County 41 2 4.9%
Dunn County 16 5 31.3%
Eau Claire County 62 4 6.5%
Florence County 12 1 8.3%
Fond du Lac County 0 0 0%
Forest County 14 3 21.4%
Grant County 25 4 16%
Green County 10 1 10%
Green Lake County 0 0 0%
Iowa County 12 1 8.3%
Iron County 16 2 12.5%
Jackson County 18 8 44.4%
Jefferson County 29 1 3.4%
Juneau County 0 0 0%
Kenosha County 0 0 0%
Kewaunee County 19 3 15.8%
La Crosse County 64 12 18.8%
Lafayette County 15 3 20%
Langlade County 0 0 0%
Lincoln County 27 3 11.1%
Manitowoc County 36 6 16.7%
Marathon County 72 6 8.3%
Marinette County 57 12 21.1%
Marquette County 14 6 42.9%
Menominee County 0 0 0%
Milwaukee County (Total) 52 6 11.5%
Milwaukee County - City of Milwaukee 0 0 0%
Milwaukee County - Cudahy 0 0 0%
Milwaukee County - Franklin 6 1 16.7%
Milwaukee County - Greendale 0 0 0%
Milwaukee County - Greenfield 22 3 13.6%
Milwaukee County - Hales Corners 0 0 0%
Milwaukee County - North Shore 0 0 0%
Milwaukee County - Oak Creek 0 0 0%
Milwaukee County - Shorewood 0 0 0%
Milwaukee County - South Milwaukee 0 0 0%
Milwaukee County - St. Francis 0 0 0%
Milwaukee County - Wauwatosa 0 0 0%
Milwaukee County - West Allis 24 2 8.3%
Milwaukee County - West Milwaukee 0 0 0%
Milwaukee County - Whitefish Bay 0 0 0%
Monroe County 10 2 20%
Oconto County 0 0 0%
Oneida County 45 5 11.1%
Outagamie County 89 8 9%
Ozaukee County 0 0 0%
Pepin County 7 0 0%
Pierce County 11 0 0%
Polk County 0 0 0%
Portage County 20 1 5%
Price County 19 0 0%
Racine County - Caledonia - Mt Pleasant 0 0 0%
Racine County - City of Racine 0 0 0%
Racine County - Western Racine 0 0 0%
Richland County 0 0 0%
Rock County 84 15 17.9%
Rusk County 0 0 0%
Saint Croix County 0 0 0%
Sauk County 0 0 0%
Sawyer County 29 0 0%
Shawano County 0 0 0%
Sheboygan County 75 5 6.7%
Taylor County 0 0 0%
Trempealeau County 8 5 62.5%
Vernon County 0 0 0%
Vilas County 30 4 13.3%
Walworth County 0 0 0%
Washburn County 16 2 12.5%
Washington County 83 12 14.5%
Waukesha County 113 13 11.5%
Waupaca County 0 0 0%
Waushara County 28 4 14.3%
Winnebago County 83 6 7.2%
Wood County 12 0 0%