About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

WITobaccoCheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit WITobaccoCheck.org.

Wisconsin Data

January through December

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Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 3921
Sales: 507 (12.9%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 20 5 25%
Ashland County 23 3 13%
Barron County 40 8 20%
Bayfield County 28 7 25%
Brown County 122 6 4.9%
Buffalo County 19 2 10.5%
Burnett County 27 9 33.3%
Calumet County 25 3 12%
Chippewa County 58 2 3.4%
Clark County 31 2 6.5%
Columbia County 51 9 17.6%
Crawford County 26 1 3.8%
Dane County (Total) 291 7 2.4%
Dane County - City of Madison 123 1 0.8%
Dodge County 58 6 10.3%
Door County 33 11 33.3%
Douglas County 51 6 11.8%
Dunn County 32 7 21.9%
Eau Claire County 64 6 9.4%
Florence County 12 1 8.3%
Fond du Lac County 39 3 7.7%
Forest County 15 3 20%
Grant County 42 17 40.5%
Green County 28 3 10.7%
Green Lake County 14 4 28.6%
Iowa County 22 3 13.6%
Iron County 19 3 15.8%
Jackson County 20 1 5%
Jefferson County 56 3 5.4%
Juneau County 32 5 15.6%
Kenosha County 80 0 0%
Kewaunee County 17 1 5.9%
La Crosse County 65 5 7.7%
Lafayette County 15 5 33.3%
Langlade County 26 3 11.5%
Lincoln County 31 5 16.1%
Manitowoc County 45 14 31.1%
Marathon County 79 7 8.9%
Marinette County 57 9 15.8%
Marquette County 17 4 23.5%
Menominee County 0 0 0%
Milwaukee County (Total) 678 133 19.6%
Milwaukee County - City of Milwaukee 488 120 24.6%
Milwaukee County - Cudahy 13 3 23.1%
Milwaukee County - Franklin 12 0 0%
Milwaukee County - Greendale 3 0 0%
Milwaukee County - Greenfield 19 3 15.8%
Milwaukee County - Hales Corners 7 1 14.3%
Milwaukee County - North Shore 14 3 21.4%
Milwaukee County - Oak Creek 17 0 0%
Milwaukee County - Shorewood 4 0 0%
Milwaukee County - South Milwaukee 9 3 33.3%
Milwaukee County - St. Francis 4 0 0%
Milwaukee County - Wauwatosa 40 0 0%
Milwaukee County - West Allis 42 0 0%
Milwaukee County - West Milwaukee 5 0 0%
Milwaukee County - Whitefish Bay 1 0 0%
Monroe County 37 1 2.7%
Oconto County 32 3 9.4%
Oneida County 52 6 11.5%
Outagamie County 88 6 6.8%
Ozaukee County 37 4 10.8%
Pepin County 10 0 0%
Pierce County 34 4 11.8%
Polk County 61 14 23%
Portage County 46 4 8.7%
Price County 22 2 9.1%
Racine County (Total) 73 2 2.7%
Racine County - Caledonia - Mt Pleasant 11 0 0%
Racine County - City of Racine 62 2 3.2%
Racine County - Western Racine 0 0 0%
Richland County 15 2 13.3%
Rock County 122 12 9.8%
Rusk County 20 5 25%
Saint Croix County 76 8 10.5%
Sauk County 58 10 17.2%
Sawyer County 33 5 15.2%
Shawano County 33 1 3%
Sheboygan County 72 11 15.3%
Taylor County 0 0 0%
Trempealeau County 34 3 8.8%
Vernon County 22 1 4.5%
Vilas County 31 4 12.9%
Walworth County 50 6 12%
Washburn County 21 5 23.8%
Washington County 82 11 13.4%
Waukesha County 152 21 13.8%
Waupaca County 44 5 11.4%
Waushara County 29 3 10.3%
Winnebago County 80 5 6.3%
Wood County 47 11 23.4%