About Wisconsin Wins
The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.
The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.
WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and provides youth a chance to make a difference in their community.
State-wide Sales Percentages
Hold the Shift key while clicking the map to view tobacco sales to minors in multiple counties.
Sales Percentages
2011 Wisconsin Data
January through September
| County | Inspections | Sales | Sales % |
|---|---|---|---|
| Adams County | 28 | 3 | 10.7% |
| Ashland County | 13 | 0 | 0% |
| Barron County | 46 | 0 | 0% |
| Bayfield County | 27 | 0 | 0% |
| Brown County | 124 | 18 | 14.5% |
| Buffalo County | 29 | 3 | 10.3% |
| Burnett County | 11 | 3 | 27.3% |
| Calumet County | 37 | 6 | 16.2% |
| Chippewa County | 49 | 1 | 2% |
| Clark County | 27 | 4 | 14.8% |
| Columbia County | 46 | 1 | 2.2% |
| Crawford County | 16 | 1 | 6.3% |
| Dane County (Total) | 236 | 27 | 11.4% |
| Dane County - City of Madison | 65 | 10 | 15.4% |
| Dodge County | 30 | 2 | 6.7% |
| Door County | 23 | 0 | 0% |
| Douglas County | 45 | 1 | 2.2% |
| Dunn County | 44 | 1 | 2.3% |
| Eau Claire County | 36 | 5 | 13.9% |
| Florence County | 6 | 0 | 0% |
| Fond du Lac County | 78 | 9 | 11.5% |
| Forest County | 11 | 1 | 9.1% |
| Grant County | 45 | 3 | 6.7% |
| Green County | 38 | 1 | 2.6% |
| Green Lake County | 26 | 2 | 7.7% |
| Iowa County | 26 | 2 | 7.7% |
| Iron County | 28 | 0 | 0% |
| Jackson County | 31 | 11 | 35.5% |
| Jefferson County | 29 | 0 | 0% |
| Juneau County | 47 | 11 | 23.4% |
| Kenosha County | 72 | 1 | 1.4% |
| Kewaunee County | 13 | 0 | 0% |
| La Crosse County | 138 | 11 | 8% |
| Lafayette County | 14 | 0 | 0% |
| Langlade County | 25 | 1 | 4% |
| Lincoln County | 34 | 0 | 0% |
| Manitowoc County | 82 | 10 | 12.2% |
| Marathon County | 83 | 3 | 3.6% |
| Marinette County | 34 | 9 | 26.5% |
| Marquette County | 28 | 3 | 10.7% |
| Menominee County | 0 | 0 | 0% |
| Milwaukee County (Total) | 808 | 72 | 8.9% |
| Milwaukee County - City of Milwaukee | 244 | 26 | 10.7% |
| Milwaukee County - Cudahy | 22 | 5 | 22.7% |
| Milwaukee County - Franklin | 18 | 1 | 5.6% |
| Milwaukee County - Greendale | 1 | 0 | 0% |
| Milwaukee County - Greenfield | 22 | 0 | 0% |
| Milwaukee County - Hales Corners | 8 | 0 | 0% |
| Milwaukee County - North Shore | 15 | 0 | 0% |
| Milwaukee County - Oak Creek | 21 | 1 | 4.8% |
| Milwaukee County - Shorewood | 6 | 0 | 0% |
| Milwaukee County - South Milwaukee | 14 | 0 | 0% |
| Milwaukee County - St. Francis | 6 | 0 | 0% |
| Milwaukee County - Wauwatosa | 25 | 3 | 12% |
| Milwaukee County - West Allis | 0 | 0 | 0% |
| Milwaukee County - Whitefish Bay | 2 | 0 | 0% |
| Monroe County | 52 | 5 | 9.6% |
| Oconto County | 32 | 2 | 6.3% |
| Oneida County | 49 | 0 | 0% |
| Outagamie County | 84 | 13 | 15.5% |
| Ozaukee County | 37 | 4 | 10.8% |
| Pepin County | 9 | 1 | 11.1% |
| Pierce County | 25 | 4 | 16% |
| Polk County | 31 | 1 | 3.2% |
| Portage County | 47 | 8 | 17% |
| Price County | 16 | 5 | 31.3% |
| Racine County (Total) | 164 | 18 | 11% |
| Racine County - Caledonia - Mt Pleasant | 18 | 2 | 11.1% |
| Racine County - City of Racine | 32 | 5 | 15.6% |
| Racine County - Western Racine | 32 | 2 | 6.3% |
| Richland County | 18 | 4 | 22.2% |
| Rock County | 108 | 16 | 14.8% |
| Rusk County | 34 | 0 | 0% |
| Saint Croix County | 39 | 7 | 17.9% |
| Sauk County | 39 | 10 | 25.6% |
| Sawyer County | 27 | 2 | 7.4% |
| Shawano County | 38 | 2 | 5.3% |
| Sheboygan County | 45 | 8 | 17.8% |
| Taylor County | 25 | 4 | 16% |
| Trempealeau County | 40 | 12 | 30% |
| Vernon County | 24 | 7 | 29.2% |
| Vilas County | 42 | 2 | 4.8% |
| Walworth County | 60 | 10 | 16.7% |
| Washburn County | 18 | 0 | 0% |
| Washington County | 101 | 14 | 13.9% |
| Waukesha County | 101 | 11 | 10.9% |
| Waupaca County | 62 | 3 | 4.8% |
| Waushara County | 30 | 6 | 20% |
| Winnebago County | 67 | 2 | 3% |
| Wood County | 49 | 3 | 6.1% |