About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

Smokecheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit www.SmokeCheck.org.

smokecheck.org

Wisconsin Data

January through December

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Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 4092
Sales: 621 (15.2%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 23 7 30.4%
Ashland County 21 0 0%
Barron County 45 1 2.2%
Bayfield County 20 1 5%
Brown County 124 18 14.5%
Buffalo County 14 3 21.4%
Burnett County 30 1 3.3%
Calumet County 25 1 4%
Chippewa County 60 9 15%
Clark County 36 2 5.6%
Columbia County 72 8 11.1%
Crawford County 26 0 0%
Dane County (Total) 400 76 19%
Dane County - City of Madison 192 36 18.8%
Dodge County 55 1 1.8%
Door County 33 5 15.2%
Douglas County 46 6 13%
Dunn County 38 7 18.4%
Eau Claire County 61 6 9.8%
Florence County 12 4 33.3%
Fond du Lac County 62 10 16.1%
Forest County 17 4 23.5%
Grant County 29 1 3.4%
Green County 25 3 12%
Green Lake County 15 2 13.3%
Iowa County 11 0 0%
Iron County 14 1 7.1%
Jackson County 27 4 14.8%
Jefferson County 55 2 3.6%
Juneau County 32 5 15.6%
Kenosha County 101 21 20.8%
Kewaunee County 18 3 16.7%
La Crosse County 56 5 8.9%
Lafayette County 18 3 16.7%
Langlade County 31 1 3.2%
Lincoln County 30 3 10%
Manitowoc County 49 8 16.3%
Marathon County 70 9 12.9%
Marinette County 56 7 12.5%
Marquette County 17 4 23.5%
Menominee County 0 0 0%
Milwaukee County (Total) 599 113 18.9%
Milwaukee County - City of Milwaukee 389 91 23.4%
Milwaukee County - Cudahy 9 5 55.6%
Milwaukee County - Franklin 12 0 0%
Milwaukee County - Greendale 4 1 25%
Milwaukee County - Greenfield 21 6 28.6%
Milwaukee County - Hales Corners 7 1 14.3%
Milwaukee County - North Shore 21 0 0%
Milwaukee County - Oak Creek 15 3 20%
Milwaukee County - Shorewood 4 0 0%
Milwaukee County - South Milwaukee 8 1 12.5%
Milwaukee County - St. Francis 4 1 25%
Milwaukee County - Wauwatosa 60 1 1.7%
Milwaukee County - West Allis 39 2 5.1%
Milwaukee County - West Milwaukee 5 1 20%
Milwaukee County - Whitefish Bay 1 0 0%
Monroe County 35 3 8.6%
Oconto County 42 5 11.9%
Oneida County 48 6 12.5%
Outagamie County 94 15 16%
Ozaukee County 56 0 0%
Pepin County 9 0 0%
Pierce County 32 11 34.4%
Polk County 58 9 15.5%
Portage County 38 5 13.2%
Price County 20 3 15%
Racine County (Total) 108 26 24.1%
Racine County - Caledonia - Mt Pleasant 0 0 0%
Racine County - City of Racine 108 26 24.1%
Racine County - Western Racine 0 0 0%
Richland County 14 2 14.3%
Rock County 117 21 17.9%
Rusk County 22 3 13.6%
Saint Croix County 73 13 17.8%
Sauk County 63 14 22.2%
Sawyer County 23 1 4.3%
Shawano County 40 6 15%
Sheboygan County 75 9 12%
Taylor County 20 4 20%
Trempealeau County 33 11 33.3%
Vernon County 19 5 26.3%
Vilas County 35 8 22.9%
Walworth County 70 14 20%
Washburn County 22 2 9.1%
Washington County 78 12 15.4%
Waukesha County 161 15 9.3%
Waupaca County 52 12 23.1%
Waushara County 23 9 39.1%
Winnebago County 86 6 7%
Wood County 53 6 11.3%